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Asics

Asics

Renowned across the world for their innovative running shoes, Japanese brand ASICS continues to lead the way in high-performance sportswear. Founded in 1949 in Kobe, Japan, ASIC’s range of technical clothing and running shoes are designed in-house and tested at the Research Institute of Sports Science in Kobe to capture the power and elevate the potential of human movement.

Born in 1949 in Kobe, Japan, the routes of Asics were geared towards athletes, marathon runners and basketball players. In particular, their key focus was on footwear. After a further sidestep into soccer in the 1970s, today the brand is a key player in both the performance footwear and fashion sneakers arenas with their Onitsuka Tiger brand, with a foot in the activewear space too, with high support crop tops and seamless tights, you're in good hands with Asics.