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New Balance

New Balance

New Balance offers a range of technical apparel and footwear focused on improving performance and encouraging fitness in everday life. Especially renowned for being at the forefront of running, New Balance is widely recognised for their approach to sports shoes that support every stride.

Established in Boston in the 1920s, New Balance founder William J Riley was inspired to create footwear support. Initially an arch support company until 1961 - when they were approached by the athletic and running community to produce a footwear silhouette that worked just as well as their arch supports. Upon its release New Balance ensured that the shoe would b available in a multitude of widths. From then on business was booming, and just a decade later the New Balance 320 was born. With sneakers in both the performance shoes and casual footwear categories, there is a style to suit every kind of activity - from a long distance run to a casual weekend brunch.