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The Upside

The Upside

Easily recognised by their distinctive prints, bold branding and yoga-friendly designs, Australian activewear label The Upside is always ahead of the trend. Founded in Sydney in 2014, the brand’s soft leggings, fluid tanks and cosy sweats have become mainstays in today’s active wardrobe. Inspired by high fashion with a functional twist, The Upside continues to lead the way in modern yoga wear.

Johdi Meares, founder of The Upside spotted a gap in the activewear industry in 2014 when she was living between the bustling city of New York and the calming islands of Hawaii but also trying to balance a daily yoga routine. Designed with a philosophy for women who were training obsessed but were also busy - The Upside's striking colour blocking and vibrant patterns are now synonymous in the global activewear market. From their highly covetable logo tops, whether it's a jumper or a tank to their seriously comfy yoga pants. The Upside is the Australian activewear label of the moment.